The result is a growing retail presence, stronger community engagement, and an enhanced online storefront preparing to ship across state lines.

What sets American Heritage Beef Company apart is its commitment to quality and integrity—raising cattle on horseback, carefully managing every aspect of the supply chain, and creating products customers can trust.

Every project, grant, and marketing effort is thoughtfully designed to benefit more than just the business; it uplifts the local economy and connects people to the source of their food.

With URez’s expertise amplifying their efforts, American Heritage Beef Company continues to thrive, proving that passion, strategy, and collaboration can create remarkable results.

When Sherri Major Goemmer and her husband moved back to Oklahoma, they knew one thing: they wanted to bring their family’s ranching legacy to life. 
As fourth- and fifth-generation ranchers, they saw an opportunity to combine traditional ranching with modern retail and a community-focused business. That dream became American Heritage Beef Company, a local, sustainable, high-quality beef brand that supports not just their ranch, but a network of local producers and vendors.

Partnering with Unapologetically Rez has been pivotal. URez guided them through multiple complex grant applications and helped secure funding for marketing, signage, social media campaigns, and other initiatives that promote both their business and local vendors.

Sherri Major Goemmer